opusell.by 551 Consulting Let’s talk
Services

A clear direction.
The support to act.

We help you decide where to focus, equip your team to sell, and reach the buyers and partners who matter.

One service, or a connected approach.

Choose any service.

01

Commercial Strategy

Know where to focus. Decide what’s next.

Know where to focus.
Decide what’s next.

We examine your product, buyers, and market to understand what’s standing in the way. Together, we shape or reinforce the strategy and agree on a practical way forward.

What we deliver

  • Product, buyer & market assessment

    A clear view of your product, buyers, market, and what’s standing in the way.

  • Commercial priorities & action plan

    Growth opportunities, agreed priorities, and clear next steps.

  • Positioning & value proposition

    A clear way to communicate your product’s value to the buyers who matter.

  • US market entry & routes to market

    A practical approach to entering the US market and reaching buyers.

Selected work
02

Sales Enablement

A clearer story. Better tools to sell.

A clearer story.
Better tools to sell.

Strategy needs Craft to work in a sales conversation. We turn your product’s value into messaging, materials, and training your team can use with confidence.

What we deliver

  • Positioning & messaging

    Your product’s value, expressed as a clear sales story.

  • Sales materials

    Sales sheets, presentations, and trade-show materials your team can put to work.

    Have a sheet? Start with a Review Need a new sheet? Explore the Sprint

  • Brand & digital

    Brand identity, websites, and product video that bring your positioning to life.

  • Sales tools & team training

    Practical tools and training to support confident sales conversations.

Selected work
03

Business Development

Reach the right buyers and partners.

Reach the right
buyers and partners.

We put the commercial plan into practice through focused buyer and partner outreach, follow-up, and practical sales support. When needed, we run business development for a fixed term, then hand it over to your team.

What we deliver

  • Buyer & partner priorities

    A clear focus on the buyers and partners worth reaching.

  • Focused outreach

    Direct and partner-channel outreach that puts the commercial plan into action.

  • Follow-up & lead processes

    Outreach messaging, follow-up plans, lead tracking, and sales processes.

  • Fixed-term execution & handover

    Business development support for a defined period, followed by handover to your team.

Selected work
04

Clinical Strategy

Ground your decisions in clinical practice.

Ground your decisions
in clinical practice.

For healthcare and medical technology

We bring clinical insight to product plans, study design, and team education—helping you understand what matters in practice and make informed decisions.

What we deliver

  • Clinical protocols & study design

    Development and technical review of protocols, study designs, and surgical guidelines.

  • Clinical expert interviews

    Identification, vetting, and interviews with clinical specialists, opinion leaders, or study participants.

  • Clinical project review

    Clinical feedback on project plans, proposals, and timelines.

  • Clinical & executive education

    Educational presentations for executive and clinical teams.

Selected work
Clinical expertiseLed by Valentina Valle, MDClinical Strategy Lead · Former Director, SITL
Start where you need us

One need.
Or a connected approach.

Engage us for one service or bring them together around your next commercial priority. We’ll agree on the right scope and starting point with you.

Request a 30-minute fit call See how it works